From embracing digital marketing opportunities to keeping your staff motivated and engaged, the topics presented here can help you hone your business skills and build your practice while providing quality care to your patients.
Learn how the world’s most successful eye care practices distinguish themselves through a combination of excellent patient care, smart office management and innovative marketing efforts.
Key performance indicators (KPIs) are specific and quantifiable measurements of performance in a business. They can provide critical business insights and illuminate opportunities for greater success.
According to research conducted at the London Business School, patients who wear spectacles and contact lenses are up to 80% more profitable than spectacles-only wearers.
Consumers in today’s healthcare marketplace have more options at their fingertips than ever before. As a result, one of the most decisive challenges for eye care practitioners is ensuring that their existing patients remain with their practice.
Over the last decade, there has been a dramatic change in how consumers find healthcare solutions. The internet is now the top resource for health-related questions1, with one-third of US consumers reporting that they turn to and trust social media for information on healthcare, symptoms, and physicians.2
With market dynamics rapidly evolving, independent eye care professionals must reinvent their practice and commit to dual roles as vision care providers and business owners.
Every chapter of life presents new vision-related issues and concerns for a patient—and new opportunities for ECPs to help. The more effectively ECPs can guide patients through milestones, the more valuable they will be to patients and the more loyalty they will inspire.
